Social Bookmarking Goes to the Bank
October 18, 2007
You have heard the buzz. Web 2.0, Social Bookmarking, Community based voting system, etc. These are all terms of the next generation of Internet based browsing. No longer is it just a click to Myspace to interact with people, you now have options. Now we can interact with people and have user input for, news, bookmarks, pictures, videos, shopping, etc. The web has turned and is headed to a more community driven environment where everyone interacts and has a say on what is hot or not.
Enter a new way for advertisers to reach their audience! Good for them, not so good for web surfers. But, thats the way the web world goes around. I have already been taken to a page which I thought was a legitimate users page but instead was a sales page on squidoo. Of these web 2.0 sites some will be legit and some will just slap you with a sales page.
It’s annoying when you are trying to find non sales copy but remember some of these sales pages have good information on what you are looking for. Now, on the other hand, maybe you could use your squidoo lens or HubPages page to market a product or service. Or just make some extra cash on some affiliate sales. Either way, the web as you knew it is leaving us behind to make way for the next generation.
I have even heard rumor that within the next year Google will be revamping their search results to include multimedia, blogs and such and will rank a site higher if they include such things like podcasts and video’s. Like I said, just a rumor so don’t freak out just yet.
This is the evolution of the web. We are moving away from information pages and into social interaction. Just look at Digg, Twitter, Delicious and such.
If you are a internet marketer then you can see the hot points of migrating your content to a more web 2.0 driven delivery system. On the other hand, if users have the option to vote your content up or down in value, then you will not be able to force the user to view your content if they don’t want to. That means you will have to put more work in good quality content which is great for the user. They are getting quality over quantity. Yes, a little more work for you but the benefits are far greater.
Let’s face it. It sucks when you are directed to a static web page where you get a sales page with little to no information on it. It looks like something you would expect in a spam email. So, if Google decides that content rich pages which have user opinions and votes will matter more than a static sales page, and ranks it higher, you will have a better web browsing experience and get more out of your time spent online.
I think the way things are headed is a step in the right direction both for the browser and the web marketer. This should help the browser avoid pages filled with Adwords content and get more quality information when they are looking for something. Also, with web marketers like myself, it will weed out the quick buck mentality and frustrate all those who set up keyword rich Adwords pages. Maybe they will give up and make way for the web marketer who actually is trying to provide a quality product or service to their users instead of making a quick buck.
-Travis
P.S.
I am in the works of a new web 2.0 site that is completely community driven. Look for the announcement in the next few weeks.
Tags: bookmark, evaluation, find, guide, help, review, social, social bookmarking, web 2.0
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