Part 1 - Great tools for web marketing: Keywords

I just wanted to share with you some of the wonderful web marketing tools I have found online. All of the sites listed are not needed to market your website if you have a ton of money. But for those of us that don’t have wads of cash laying around, this is for you. And best of all, they are free tools!

First lets start with keywords. Keywords are what links your site to the search engines. If you don’t have the keywords somehow embedded in your website then when the search engines spider your site, they wont list your site when someone searches for that keyword.

Take for instance a game site. If someone searches for “buy playstation 2 games” in google and your site does not have some or any of the keywords either in links or text of some sort then Google will have no reason to list your site as being relative to those search terms.

Likewise, if you are selling car parts for instance then you have no reason to embed the words “Brittany Spears” in your site. It’s not relevant and the search engines frown upon this. Because after all, relevancy is what they are all about!

So all of that being said, make sure your keywords are relevant and are embedded in your site somehow if you expect to be listed. There is a fine line, so don’t have a full page of text of the same keyword. I’m not an expert at search engine marketing by any means, and for more information do a search for “SEO” or “search engine optimization” for better information.

Just remember, don’t use small words like for instance with the game site before. If your meta keywords are “games” then guess what, all the big boys like Walmart, EBgames and such will beat you out in the search results and you will be at the bottom of the pile. Try something like “New video games for sale” or something of that nature so that you are more likely to list higher in the search results for those keywords.

This is where research of the best keywords to use comes in handy. If you randomly pick something you may not have a very high search volume and only get a few visitors out of it. But, if you pick a good keyword after researching the best terms, and that keyword has tons of monthly searches and you get listed high in the search results, then you are going to be loving life!

Now, the tools I have promised to share, here they are below:

Overture - Which is now Yahoo Marketing is one of the best PPC services on the net. But wait you say, what about free? Ahh yes, they have a wonderful tool in case you don’t have an advertising budget yet, and it’s called Keyword Selector Tool. It’s free and it helps you find the best keywords for your site. Search for a generic term and let it break it down for you. It will even tell you how many times that term was searched for in the last month so you will know whether or not to bother with it. It’s very helpful.

Google Adwords Keyword Tool - Yes, Google owns the planet. But, they do have some nifty little tools for free. This is one that you don’t wont to overlook. Just like Overture, this site lets you search for a keyword and then get similar keywords, search volume per month, plus how much competition you have with other advertisers! Thats very helpful if you want to use Adwords for marketing.

SEOquake - This is a plugin for IE and FireFox browser which I don’t know how any webmaster could live without. When you visit a website it tells you the sites, PR rank, Links in Google, Yahoo, etc., Alexa Rank, Age, and I could keep on going. even though all of these things are valuable we are just talking keywords right? Yep, so there is one great piece to this, and it’s named simply, Density on the SEOquake toolbar. It’s keywords density and if you click on it, it will open up a page and display all keywords and keyword phrases it finds on that site. So, you type in your site in the web browser. Click on Density on the SEOquake toolbar. Then, once the page has loaded and you can see all the keywords that your site contains, there is a hyper link thats says Load Google Keywords Data. This lets you load data just like from the Adwords tool but it’s just for the keywords found on your site. And, it will list search volume and advertiser competition. This is a truly awesome tool!

Well, thats all I have for now. If you know of any great tools that you would like to share feel free to email me. Next time we will go into marketing methods that have been proven to work and are free. As always, thanks for reading!

-Travis

travis@evalguide.com

Tags: affiliate marketing, internet marketing online, internet marketing strategy, marketing tools, on line marketing, online marketing, search engine marketing services, web marketing, website marketing